The founder
As a specialist in the beauty sector, my expertise is based on a solid career in the service of major international cosmetic brands.
As a scientist and chemical engineer, I have extensive experience in product development with a strong involvement in production workshops and laboratories.

Florence Sellin

Normandy
I have always wanted to launch a project related to Normandy, where I come from and to which I am very attached
The prospect of sublimating the apple, the symbolic fruit so present in the region, was particularly attractive to me.

The apple
The trigger was my observation of tannin at the bottom of a glass of cider, a sign of abundant polyphenols in the apple.
Polyphenols are particularly effective youth active ingredients because they counteract the oxidative stress that accelerates skin aging.

The cider pomace
Cooperation was organised with researchers and industrialists around cider pomace in order to confirm the cosmetic potential of the apple. The exceptional virtues of the apple were proven. Apples contain valuable cosmetic ingredients.